TikTok has taken the social media world by storm, offering creators a platform to showcase their talent in short, engaging videos. But now, it’s doing even more — helping creators earn real money through its Creativity Program Beta. Whether you’re a seasoned influencer or just starting out, this new monetization opportunity could be your ticket to turning content into income.
In this blog post, we’ll break down how to join TikTok’s Creativity Program Beta, who’s eligible, how to apply step-by-step, and what kind of earnings you can expect. Let’s dive in!
Table of Contents
What is TikTok’s Creativity Program Beta?
The Creativity Program Beta is TikTok’s upgraded version of its earlier Creator Fund. It aims to help video creators earn more money for high-quality, original content — especially videos that are longer than 1 minute.
TikTok launched this beta program in 2023 in select countries to support creators with better revenue opportunities, transparency, and performance-based rewards.
Key Benefits:
- Higher earnings compared to the Creator Fund
- Focus on original, longer-form videos (1+ minute)
- More analytics and performance data
- Monthly payouts based on video engagement
Difference Between TikTok Creator Fund vs. Creativity Program Beta
| Feature | Creator Fund | Creativity Program Beta |
|---|---|---|
| Video Length | Any (mostly under 1 min) | Must be 1 minute or longer |
| Revenue Model | Flat fund-based | Performance-based earnings |
| Monetization Transparency | Limited | More detailed metrics |
| Potential Earnings | Low to Moderate | Higher and scalable |
Who is Eligible for TikTok’s Creativity Program Beta?
Before applying, make sure you meet the eligibility requirements set by TikTok. These criteria may vary slightly by country, but generally include:
✅ Basic Eligibility Requirements
- Age: You must be at least 18 years old.
- Follower Count: Your account should have at least 10,000 followers.
- Video Views: You need 100,000 valid video views in the last 30 days.
- Account Type: Must be a Creator Account (not a Business Account).
- Original Content: Content must be original and adhere to TikTok’s community guidelines.
- Region: Must be in a country where the program is available (e.g., U.S., UK, France, Germany, etc.).
Note: Business or brand accounts are not eligible for this program.
How to Apply for TikTok’s Creativity Program Beta
Joining the program is a simple process if you meet the eligibility requirements. Here’s a step-by-step guide:
Step 1: Update Your TikTok App
Make sure you’re using the latest version of the TikTok app to access all the latest features.
Step 2: Switch to a Creator Account
If you’re using a personal or business account, switch to a Creator Account:
- Go to your profile
- Tap the three lines (menu) in the top-right corner
- Choose Settings & Privacy > Manage Account > Switch to Creator Account
Step 3: Go to Creator Tools
- On your profile, go to Settings & Privacy > Creator Tools
- Tap on Creativity Program Beta
(If you meet the requirements, the option will be visible here)
Step 4: Submit Your Application
- Read the terms and conditions carefully
- Submit your application
Once submitted, TikTok will review your account. If approved, you’ll be able to start monetizing your content!
Tip: If you don’t see the option, you may not yet be eligible — keep working on your content and engagement.
How TikTok Pays Creators in the Creativity Program
Earnings from the Creativity Program are based on video performance, not just views. TikTok considers:
- Watch time (the longer, the better)
- Audience engagement (likes, comments, shares)
- Originality of content
- Region and audience demographics
Payouts are calculated daily and are deposited monthly to your linked payment method (via TikTok’s partner, usually Tipalti or another payout service).
Tips to Maximize Earnings in TikTok’s Creativity Program
If you want to grow your income through the program, here are some proven tips:
1. Focus on Long-Form Content
Only videos over 1 minute are eligible for earnings. Plan your content to be informative, entertaining, and engaging.
2. Create High-Quality Original Content
Avoid reposting or copying content. TikTok rewards creators who produce unique and creative videos.
3. Improve Watch Time
Start your video with a hook. Keep viewers watching till the end by storytelling, adding suspense, or valuable information.
4. Use Relevant Hashtags
Use trending and niche-relevant hashtags to increase your content visibility.
5. Post Consistently
Consistency builds audience trust and increases chances of virality and higher earnings.
6. Engage With Your Audience
Reply to comments, do live sessions, and build a community. This boosts engagement, which affects your earnings.
Countries Where TikTok Creativity Program Beta Is Available
As of now, the program is available in selected countries:
- United States
- United Kingdom
- France
- Germany
- Brazil
- Japan
- South Korea
- Australia
TikTok is gradually expanding the program to more regions. Keep checking updates on their official blog or inside the Creator Tools tab.
Common FAQs
❓ Can I join if I’m already in the TikTok Creator Fund?
Yes, but you will have to leave the Creator Fund to join the Creativity Program Beta. You cannot be in both at the same time.
❓ Do I need to pay to join the program?
No. The Creativity Program is completely free to join.
❓ What happens if I drop below 10,000 followers?
TikTok may remove you from the program if you fall below the eligibility requirements.
❓ Is there a fixed earning rate per view?
No. TikTok does not disclose exact CPM (Cost Per Mille). Earnings depend on content quality, audience interaction, and watch time.
Final Thoughts
TikTok’s Creativity Program Beta is a fantastic opportunity for creators to turn their passion into profit — especially those who are ready to produce longer, more engaging videos.
If you meet the eligibility, don’t wait. Apply today and start earning real money for your content. And if you’re not there yet, use the tips above to grow your profile and hit the requirements soon.
